Beautiful exit: how to leave your business partner

European Journal of Marketing

Volumn 34, Issue 11-12, 2000, Pages 1270-1290

  Alajoutsijärvi, Kimmo ^a   Möller, Kristian ^b   Tähtinen, Jaana ^a  

^a UNIVERSITY OF OULU   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Business to business marketing; Channel relationships; Corporate communications

Indexed keywords

EID: 85135286459     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010348434     Document Type: Article

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