Cross-functional integration and new product success: An empirical investigation of the findings

Journal of Marketing

Volumn 72, Issue 6, 2008, Pages 132-146

  Troy, Lisa C ^a   Hirunyawipada, Tanawat ^b   Paswan, Audhesh K ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF HOUSTON VICTORIA   (United States)

^c UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Cross functional integration; Meta analysis; New product development; New product success

Indexed keywords

EID: 57049136604     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.6.132     Document Type: Article

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