Customer Profitability: Prospective vs. Retrospective Approaches in a Business-to-Business Setting

Industrial Marketing Management

Volumn 30, Issue 4, 2001, Pages 353-363

  Jacobs, Fred A ^a   Johnston, Wesley ^a   Kotchetova, Natalia ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038442146     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00155-9     Document Type: Article

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