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Volumn 74, Issue 4, 1996, Pages 136-144
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Manage marketing by the customer equity test.
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NONE
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Author keywords
[No Author keywords available]
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Indexed keywords
ARTICLE;
COMMERCIAL PHENOMENA;
CONSUMER;
ECONOMICS;
FINANCIAL MANAGEMENT;
HOSPITAL MANAGEMENT;
HUMAN;
INVESTMENT;
NONBIOLOGICAL MODEL;
ORGANIZATION;
ORGANIZATION AND MANAGEMENT;
UNITED STATES;
COMMERCE;
CONSUMER SATISFACTION;
DECISION MAKING, ORGANIZATIONAL;
HUMANS;
INVESTMENTS;
MARKETING OF HEALTH SERVICES;
MODELS, ORGANIZATIONAL;
PLANNING TECHNIQUES;
PRODUCT LINE MANAGEMENT;
UNITED STATES;
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EID: 0030194591
PISSN: 00178012
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (680)
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References (0)
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