Competitive density and the customer acquisition-retention trade-off

Journal of Marketing

Volumn 72, Issue 6, 2008, Pages 3-18

  Voss, Glenn B ^a   Voss, Zannie Giraud ^b,c  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

^c KEDGE BUSINESS SCHOOL   (France)

Author keywords

Competitive dynamics; Customer acquisition and retention; Customer relational assets; Dynamic capabilities; Organizational learning

Indexed keywords

EID: 57049103442     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.6.3     Document Type: Article

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