Reversing the Logic: The Path to Profitability through Relationship Marketing

Journal of Interactive Marketing

Volumn 23, Issue 2, 2009, Pages 147-156

  Kumar, V ^a   Pozza, Ilaria Dalla ^b   Petersen, J Andrew ^c   Shah, Denish ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

^b NEOMA BUSINESS SCHOOL   (France)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Customer relationship management; Profits; Relationship marketing customer life time value

Indexed keywords

EID: 70149113698     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.02.003     Document Type: Article

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