Linking customer lifetime value with shareholder value

Industrial Marketing Management

Volumn 32, Issue 4, 2003, Pages 267-279

  Stahl, Heinz K ^a   Matzler, Kurt ^a   Hinterhuber, Hans H ^a  

^a UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

Customer lifetime value; Shareholder value

Indexed keywords

EID: 0038578534     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(02)00188-8     Document Type: Article

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