Supplier market orientation and accommodation of the customer in different relationship phases

Industrial Marketing Management

Volumn 37, Issue 4, 2008, Pages 380-393

  Hsieh, Yi Ching ^a   Chiu, Hung Chang ^b   Hsu, Yi Chieh ^c  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b NATIONAL TSING HUA UNIVERSITY   (Taiwan)

^c Fin Information Service Co Ltd   (Taiwan)

Author keywords

Flexibility; Market orientation; Relationship lifecycle; Relationship specific adaptations; Supplier accommodations

Indexed keywords

EID: 43049167168     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.02.002     Document Type: Article

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