Implementation of Key Account Management: Who, why, and how? An exploratory study on the current implementation of Key Account Management programs

Industrial Marketing Management

Volumn 35, Issue 1, 2006, Pages 103-112

  Wengler, Stefan ^a   Ehret, Michael ^a   Saab, Samy ^a  

^a FREIE UNIVERSITÄT BERLIN   (Germany)

Author keywords

Customer relationship management; Implementation; Key account management; Market orientation; Relationship marketing

Indexed keywords

EID: 30344451702     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.08.011     Document Type: Article

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