How firms relate to their markets: An empirical examination of contemporary marketing practices

Journal of Marketing

Volumn 66, Issue 3, 2002, Pages 33-46

  Coviello, Nicole E ^a   Brodie, Roderick J ^a   Danaher, Peter J ^a   Johnston, Wesley J ^a  

^a UNIVERSITY OF CALGARY   (Canada)

Author keywords

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Indexed keywords

EID: 0036021512     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.66.3.33.18500     Document Type: Article

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