Determining the indirect value of a customer

Journal of Marketing Management

Volumn 24, Issue 7-8, 2008, Pages 847-864

  Ryals, Lynette ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Advocacy; Customer equity; Customer lifetime value; Indirect value

Indexed keywords

EID: 78650000114     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X345542     Document Type: Article

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