Employees' affective commitment to change: The key to successful CRM implementation

European Journal of Marketing

Volumn 42, Issue 11-12, 2008, Pages 1346-1371

  Shum, Philip ^a   Bove, Liliana ^b   Auh, Seigyoung ^c  

^a WILLIAM PATERSON UNIVERSITY   (United States)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c Yonsei University   (South Korea)

Author keywords

Banking; Change management; Customer satisfaction; Job satisfaction; New Zealand

Indexed keywords

EID: 54849428734     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810903709     Document Type: Article

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