A process-oriented perspective on customer relationship management and organizational performance: An empirical investigation

Industrial Marketing Management

Volumn 39, Issue 7, 2010, Pages 1170-1185

  Keramati, Abbas ^a   Mehrabi, Hamed ^a   Mojir, Navid ^a  

^a UNIVERSITY OF TEHRAN   (Iran)

Author keywords

Customer relationship management; ISPs; Performance; Process capabilities; Resource based view; Survey

Indexed keywords

EID: 77956881335     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.02.001     Document Type: Article

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