Developing marketing capabilities for customer value creation through Marketing-Sales integration

Industrial Marketing Management

Volumn 35, Issue 8, 2006, Pages 974-988

  Guenzi, Paolo ^a   Troilo, Gabriele ^a,b  

^a BOCCONI UNIVERSITY   (Italy)

^b UNIVERSITAT AUTÒNOMA DE BARCELONA   (Spain)

Author keywords

Interdepartmental integration; Laddering; Marketing capabilities; Marketing Sales relationships; Means end theory

Indexed keywords

EID: 33746540625     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.06.006     Document Type: Article

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