Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

Journal of Marketing

Volumn 68, Issue 2, 2004, Pages 1-17

  Johnson, Michael D ^a   Selnes, Fred ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142770183     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.2.1.27786     Document Type: Review

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