Customer relationship management: Its dimensions and effect on customer outcomes

Journal of Personal Selling and Sales Management

Volumn 24, Issue 4, 2004, Pages 263-278

  Yim, Frederick Hong Kit ^a   Anderson, Rolph E ^b   Swaminathan, Srinivasan ^a  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20444490657     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2004.10749037     Document Type: Article

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