Customer prioritization: Does it pay off, and how should it be implemented?

Journal of Marketing

Volumn 72, Issue 5, 2008, Pages 110-130

  Homburg, Christian ^a,b   Droll, Mathias ^c   Totzek, Dirk ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c Phoenix Group

Author keywords

Customer prioritization; Customer relationship management; Customer satisfaction; Marketing implementation; Marketing strategy

Indexed keywords

EID: 53549096542     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.5.110     Document Type: Article

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