ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions

Journal of Hospitality Marketing and Management

Volumn 21, Issue 8, 2012, Pages 821-851

  Šerić, Maja ^a   Gil Saura, Irene ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

brand equity; brand image; brand loyalty; information and communication technology; integrated marketing communications; perceived quality

Indexed keywords

EID: 84867315293     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2012.633211     Document Type: Article

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