IMC: New horizon/false dawn for a marketplace in turmoil?

Journal of Marketing Communications

Volumn 15, Issue 2-3, 2009, Pages 197-204

  Kitchen, Philip J ^a   Schultz, Don E ^b  

^a UNIVERSITY OF HULL   (United Kingdom)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Competitive response; Economic turmoil; Integrated marketing communications

Indexed keywords

EID: 70449709419     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260903003793     Document Type: Article

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