Integrated marketing communications: From media channels to digital connectivity

Journal of Marketing Communications

Volumn 15, Issue 2-3, 2009, Pages 85-101

  Mulhern, Frank ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Advertising; Communities; Internet; Media

Indexed keywords

EID: 70449707615     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260902757506     Document Type: Article

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