Brand advertising as creative publicity

Journal of Advertising Research

Volumn 42, Issue 4, 2002, Pages 7-18

  Ehrenberg, Andrew ^a   Barnard, Neil ^a   Kennedy, Rachel ^b   Bloom, Helen ^c  

^a LONDON SOUTH BANK UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1942492200     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-4-7-18     Document Type: Review

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