Data mining for hotel firms: Use and limitations

Cornell Hotel and Restaurant Administration Quarterly

Volumn 44, Issue 2, 2003, Pages 94-105

  Magnini, Vincent P ^a   Honeycutt, Earl D ^b   Hodge, Sharon K ^a  

^a OLD DOMINION UNIVERSITY   (United States)

^b ELON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037610934     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0010-8804(03)90022-X     Document Type: Note

References (52)

1. For a discussion of the use of compiled data, see: Robert K. Griffin Data Warehousing: The Latest Strategic Weapon for the Lodging Industry? Cornell Hotel and Restaurant Administration Quarterly Vol. 39 No. 4 August 1998 28 35
2. Paula A. Francese Leo M. Renaghan Data-base Marketing: Building Customer Profiles For a discussion of the use of guest-history data, see: Cornell Hotel and Restaurant Administration Quarterly Vol. 31 No. 1 May 1990 60 63
3. See: A. Kamrani W. Rong R. Gonzalez A Genetic Algorithm Methodology for Data Mining and Intelligent Knowledge Acquisition Computers & Industrial Engineering Vol. 40 No. 4 2001 361 377
4. W. Frawley C. Piatetsky-Shapiro C. Matheus Knowledge Discovery in Databases: An Overview AI Magazine Fall 1992 213 228
5. P.R. Peacock Data Mining in Marketing: Part 1 Marketing Management Winter 1998 9 18
6. M. Shaw C. Subramaniam G. Tan M. Welge Knowledge Management and Data Mining for Marketing Decision Support Systems May 2001 127 137
7. C.S. Dev M.D. Olsen Marketing Challenges for the Next Decade Cornell Hotel and Restaurant Administration Quarterly Vol. 41 No. 1 February 2000 41 47
8. Peacock, op. cit.
9. Le Bret, op. cit.
10. Ibid.
11. Peacock, op. cit.
12. Ibid.
13. L. Stevens CRM Analytics—CRM by the Slice—Running Analytics Is Expensive, So Companies Are Focusing on Areas with Customers Internetweek April 9, 2001 35 38
14. G. Tischelle J. Maselli Hotels Turn to IT to Stem Losses Informationweek December 17, 2001 31 32
15. Ibid.
16. M. Levinson Harrah's Knows What You Did Last Night Darwin Magazine May 2001
17. J.A. Nickell Welcome to Harrah's Business 2.0 April 2002
18. Ibid.
19. Levinson, op. cit.
20. Ibid.
21. Mining Hotel Data second edition Data Warehouse Report October 20, 1998
22. S. Press Fool's Gold? Sales and Marketing Management June 1998 58 61
23. L. Stevens IT Sharpens Data-mining Focus—Instead of Building Data-mining Applications with No Clear Goal, Companies Are Setting Priorities Up Front to Maximize ROI Internetweek August 6, 2001 29 30
24. M. Brandel Spinning Data into Gold Computerworld May 26, 2001 67 70
25. Stevens, op. cit.
26. Brandel, op. cit.
27. M. Shaw et al., op. cit.
28. P. Lacity R. Hirschheim Beyond the Information Outsourcing Bandwagon 1995 John Wiley & Sons New York
29. Ibid.
30. Ibid.
31. See: P. Kotler J. Bowen J. Makens Marketing for Hospitality and Tourism second edition 1999 Prentice-Hall Upper Saddle River, NJ
32. M. Shaw et al., op. cit.
33. P.R. Peacock Data Mining in Marketing: Part 2 Marketing Management Spring 1998 15 25
34. M. Shaw et al., op. cit.
35. M. Smith Refining Raw Data Printing Impression Vol. 43 No. 9 2001 36 37
36. M. Shaw et al., op. cit.
37. L. Stevens, op. cit.
38. Siragusa, op. cit.
39. J. Chopoorian R. Witherell O. Khalil M. Ahmed Mind Your Business by Mining Your Data S.A.M. Advanced Management Journal Vol. 66 No. 2 2001 45 51
40. J. Hair R. Anderson R. Tatham W. Black Multivariate Data Analysis Fifth Edition 1998 Prentice-Hall Upper Saddle River, NJ
41. Siragusa, op. cit.
42. J. Hair et al., op. cit.
43. Stevens, op. cit.
44. R. Cline, op. cit.
45. Siragusa, op. cit.
46. Cline, op. cit.
47. M. Olsen D. Connolly Antecedents of Technological Change in the Hospitality Industry Tourism Analysis Vol. 4 1999 29
48. C. Chudnow Knowledge-management Tools Computer Technology Review Vol. 21 No. 11 2001 28 29
49. Kotler et al., op. cit.
50. S. Plog Why Destination Areas Rise and Fall in Popularity Cornell Hotel and Restaurant Administration Quarterly Vol. 42 No. 3 June 2001 13 24
51. G. Zaltman Rethinking Market Research: Putting People Back In Journal of Marketing Research Vol. 34 No. 4 1997 424 437
52. K. Ohmae The Borderless World 1999 McKinsey & Company, Inc New York