An inside-out approach to integrated marketing communication: An international analysis

International Journal of Advertising

Volumn 27, Issue 4, 2008, Pages 511-548

  Kerr, Gayle ^a   Schultz, Don ^b   Patti, Charles ^c   Kim, Ilchul ^d  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b NORTHWESTERN UNIVERSITY   (United States)

^c UNIVERSITY OF DENVER   (United States)

^d Dong Eui University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 54049147400     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048708080098     Document Type: Article

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