Modeling the commonly-assumed relationship between human capital and brand equity in tourism

Journal of Hospitality Marketing and Management

Volumn 19, Issue 6, 2010, Pages 610-628

  Basak, Denizci ^a   Tasci, Asli D A ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b MUGLA SITKI KOCMAN UNIVERSITY   (Turkey)

Author keywords

Brand equity; Customer loyalty; Human capital; Service quality; Tourism education; Tourism product

Indexed keywords

EID: 77954569464     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2010.493073     Document Type: Article

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