Service brand equity and employee brand commitment

Journal of Services Marketing

Volumn 24, Issue 5, 2010, Pages 378-388

  Kimpakorn, Narumon ^a   Tocquer, Gerard ^b  

^a CHIANG MAI UNIVERSITY   (Thailand)

^b MAHIDOL UNIVERSITY   (Thailand)

Author keywords

Brand equity; Brand loyalty; Brands; Employees

Indexed keywords

EID: 77955084971     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011060486     Document Type: Article

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