Delivering the message: How premium hotel brands struggle to communicate their value proposition

International Journal of Contemporary Hospitality Management

Volumn 18, Issue 3, 2006, Pages 246-252

  Daun, Winfried ^a   Klinger, Raffaela ^b  

^a BBDO Consulting   (Switzerland)

^b NONE

Author keywords

Brand management; Brands; Hotel and catering management; Hotels

Indexed keywords

EID: 33646739707     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110610658643     Document Type: Article

References (1)

1. de Paoli, N. and Fischer, O. (2001), "Starke Marken überstehen fast jede Krise", Financial Times Deutschland, October 18, p. 10.