Integrated online marketing communication: Implementation and management

Journal of Communication Management

Volumn 12, Issue 2, 2008, Pages 169-184

  Gurău, Călin ^a  

^a MONTPELLIER BUSINESS SCHOOL   (France)

Author keywords

Integrated marketing communications; Internet; Online operations; United Kingdom

Indexed keywords

EID: 84993044245     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540810881974     Document Type: Article

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