Factors influencing mobile services adoption: A brand-equity perspective

Internet Research

Volumn 22, Issue 2, 2012, Pages 142-179

  Wang, Wei Tsong ^a   Li, Hui Min ^b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Brand equity; Brand management; Consumer behaviour; Electronic commerce; M commerce attribute; Mobile commerce; Mobile services; Value chain

Indexed keywords

EID: 84863390914     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241211214548     Document Type: Article

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