The impact of brand equity on brand preference and purchase intentions in the service industries

Service Industries Journal

Volumn 29, Issue 12, 2009, Pages 1687-1706

  Chang, Hsin Hsin ^a   Liu, Ya Ming ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Brand attitude; Brand equity; Brand image; Brand preference

Indexed keywords

CONSUMPTION BEHAVIOR; IMAGE; MODEL VALIDATION; NUMERICAL MODEL; PREFERENCE BEHAVIOR; SERVICE SECTOR;

EID: 70449125662     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060902793557     Document Type: Article

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