Package design as a communications vehicle in cross-cultural values shopping

Journal of International Marketing

Volumn 17, Issue 1, 2009, Pages 30-57

  Limon, Yonca ^a   Kahle, Lynn R ^b   Orth, Ulrich R ^a  

^a UNIVERSITY OF KIEL   (Germany)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

Consumer values; Germany; Package design; Turkey; Universals

Indexed keywords

EID: 62249165894     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.17.1.30     Document Type: Article

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