Out of the closet and out on the street!: Gay men and their brand relationships

Psychology and Marketing

Volumn 17, Issue 6, 2000, Pages 493-513

  Kates, Steven M ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034417957     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(200006)17:6<493::AID-MAR4>3.0.CO;2-F     Document Type: Article

References (75)

1. Altman, D. (1982). The homosexualization of America, the Americanization of homosexuality. New York: St. Martin's Press.
2. Applbaum, K., & Jordt, I. (1996). Notes toward an application of McCracken's "cultural categories" for cross-cultural consumer research. Journal of Consumer Research, 23, 204-218.
3. Arnould, E. J., & Price, L. L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20, 24-45.
4. Baker, D. B., O'Brien Strub, S., & Henning, B. (1995). Cracking the corporate closet. New York: Harper Business.
5. Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15, 139-168.
6. Belk, R. W. (1992). Moving possessions: An analysis based on personal documents from the 1847-1869 Mormon migration. Journal of Consumer Research, 19, 339-361.
7. Berry, L. L. (1983). Relationship marketing. In L. L. Berry et al. (Eds.), Emerging perspectives in relationship marketing (pp. 25-34). Chicago: American Marketing Association.
8. Bitner, M. J. (1995). Building service relationships: It's all about promises. Journal of the Academy of Marketing Science, 23, 246-251.
9. Brake, M. (1985). Comparative youth culture: The sociology of youth cultures and youth subcultures in America, Britain, and Canada. Boston: Routledge & Kegan Paul.
10. Bristor, J. M., & Fischer, E. (1993). Feminist thought: Implications for consumer research, Journal of Consumer Research, 19, 4, 581-536.
11. Bristor, J. M., & Fischer, E. (1995). Exploring simultaneous oppressions: Toward the development of consumer research in the interest of diverse women. American Behavioral Scientist, 38, 526-536.
12. Browning, F. (1993). The culture of desire: Paradox and perversity in gay lives today. New York: Crowne.
13. Celsi, R. L., Rose, R. L., & Leigh, T. W. (1993). An exploration of high risk leisure consumption through skydiving. Journal of Consumer Research, 20, 1-23.
14. Cohen, A. (1955). Delinquent boys: The culture of the gang. New York: Free Press.
15. Cohen, A. (1985). The symbolic construction of community. London: Tavistock.
16. Cohen, A. (1986). Symbolising boundaries: Identity and diversity in British cultures. Manchester: Manchester University Press.
17. Corbin, J., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative Sociology, 13, 3-20.
18. Csikszentmihalyi, M., & Rochberg-Halton, E. (1981). The meaning of things: Domestic symbols and the self. Cambridge: Cambridge University Press.
19. D'Emilio, J. (1983). Sexual politics, sexual communities: The making of a homosexual minority in the United States 1940-1970. Chicago: The University of Chicago Press.
20. Douglas, M., & Isherwood, B. (1979). The world of goods: Toward an anthropology of consumption. New York: Norton.
21. Eriksen, T. H. (1993). Ethnicity and nationalism: Anthropological perspectives. Boulder, CO: Pluto Press.
22. Foucault, M. (1978). The history of sexuality, part one. Harmondsworth: Penguin.
23. Foucault, M. (1980). Power/knowledge.Brighton: Harvester.
24. Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24, 343-373.
25. Fox, K. J. (1987). Real punks and pretenders: the social organization of a counterculture. Journal of Contemporary Ethnography, 16, 344-370.
26. Freitas, A., Kaiser, S., & Hammidi, T. (1996). Communities, commodities, and cultural space and style. In D. L. Wardlow (Ed.) Gays, lesbians, and consumer behavior: Theory, practice, and research issues in marketing (pp. 83-108). New York: Haworth Press.
27. Fugate, D. L. (1993). Evaluating the U.S. male homosexual and lesbian population as a viable target market segment. Journal of Consumer Marketing, 10, 46-57.
28. Gainer, B. J., & Fischer, E. (1995). Community and consumer behavior. Unpublished manuscript, York University, North York, Canada.
29. Glaser, B., & Strauss, A. (1967). The discovery of grounded theory. Chicago: Aldine.
30. Goffman, E. (1959). The presentation of self in everyday life. New York: The Overlook Press.
31. Goffman, E. (1963). Stigma: Notes on the management of spoiled identity. Harmondworth: Penguin.
32. Gould, S. J. (1991). The self-manipulation of my pervasive, perceived vital energy through product use: An introspective-praxis perspective. Journal of Consumer Research, 18, 194-207.
33. Granovetter, M. S. (1985). Economic action and social structure: The problem of embeddedness. American Journal of Sociology, 78, 1360-1380.
34. Harris, D. (1997). The rise and fall of gay culture. New York: Hyperion.
35. Hebdige, D. (1979). Subculture: The meaning of style. New York: Routledge.
36. Herdt, G., & Boxer, A. (1992). Introduction: Culture, history, and life course of gay men. In Gilbert Herdt (Ed.), Gay culture in America: Essays from the field. Boston: Beacon Press.
37. Hill, R. P. (1991). Homeless women, special possessions, and the meaning of "home": An ethnographic case study. Journal of Consumer Research, 18, 298-310.
38. Hill, R. P., & Stamey, M. (1990). The homeless in America: An examination of possessions and consumption behaviors. Journal of Consumer Research, 17, 303-321.
39. Hirschman, E. C. (1992). The consciousness of addition: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19, 155-179.
40. Hirschman, E. C. (1993). Ideology in consumer research, 1980 and 1990: A Marxist and feminist critique. Journal of Consumer Research, 19, 537-555.
41. Holt, D. B. (1995). How consumers consume: A typology of consumption practices. Journal of Consumer Research, 22, 1-16.
42. Holt, D. B. (1997). Poststructuralist lifestyle analysis: Conceptualizing the social patterning of consumption in postmodernity. Journal of Consumer Research, 23, 326-350.
43. Jorgensen, D. L. (1989). Participant observation: A methodology for human studies. London: Sage.
44. Kates, S. M. (1997). Sense vs. sensibility: An exploration of the lived meaning of camp. In M. Brucks & D. MacInnis (Eds.), Advances in consumer behavior (Vol. 24, pp. 132-137). Provo, UT: Association for Consumer Research.
45. Kates, S. M. (1998). Twenty million new customers! Understanding gay men's consumer behavior. Binghamton, NY: Harrington Park Press.
46. Kinsey, B. A. (1982). Killum and eatum: Identity consolidation in a middle-class poly-drug abuse subculture. Symbolic Interaction, 5, 311-324.
47. Klein, A. M. (1985). Pumping iron. Society, 22, 68-75.
48. Klein, A. M. (1986). Pumping irony: Crisis and contradiction in bodybuilding. Sociology of Sport Journal, 3, 112-133.
49. Koss-Feder, L. (1998, May 25). Out and about: Firms introduce gay-specific ads for mainstream products, services. Marketing News, p. 20.
50. Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Beverly Hills, CA: Sage.
51. Lukenbill, G. (1995). Untold millions. New York: Harper Business.
52. McCracken, G. (1986). Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research, 13, 71-84.
53. McCracken, G. (1988). The long interview. Newbury Park: Sage.
54. Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis (2nd ed.). London: Sage.
55. Murray, J. B., & Ozanne, J. L. (1991). The critical imagination: Emancipatory interests in consumer research. Journal of Consumer Research, 18, 129-144.
56. Peñaloza, L. (1994). Atravesando fronteras/border crossings: A critical ethnographic exploration of the consumer acculturation of Mexican immigrants. Journal of Consumer Research, 21, 32-54.
57. Peñaloza, L. (1996). "We're here, we're queer and we're going shopping": A critical perpective on the accommodation of gays and lesbians in the U.S. marketplace. In D. L. Wardlow (Ed.), Gays, lesbians, and consumer behavior: theory, practice, and research issues in marketing (pp. 9-42). New York: Haworth Press.
58. Peñaloza, L., & Price, L. L. (1992). Consumer resistance: A conceptual overview. In L. McAlister & M. L. Rothschild (Eds.), Advances in consumer research (Vol. 24, pp. 123-128). Provo, UT: Association for Consumer Research.
59. Phelan, S. (1989). Identity politics: Lesbian feminism and the limits of community. Philadelphia: Temple University Press.
60. Plummer, K. (1975). Sexual stigma: An interactionist account. London: Routledge & Keagan Paul.
61. Ringold, D. J. (1995). Social criticisms of target marketing: Process or product? American Behavioral Scientist, 38, 578-592.
62. Rubington, E., & Weinberg, M. S. (Eds.) (1987). Deviance: The interactionist perspective (5th ed.). New York: Macmillan.
63. Schouten, J. W. (1991). Selves in transition: Symbolic consumption in personal rites of passage and identity reconstruction. Journal of Consumer Research, 17, 412-425.
64. Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research, 22, 43-61.
65. Solomon, M. R. (1983). The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer Research, 10, 319-329.
66. Strauss, A., & Corbin, J. (1994). Grounded theory methodology. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (pp. 273-285). London: Sage.
67. Taylor, C. R., Lee, J. Y., & Stern, B. B. (1995). Portrayals of African, Hispanic, and Asian Americans in magazine advertising. American Behavioral Scientist, 38, 68-621.
68. Thompson, C. J. (1997). Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts of consumers' consumption stories. Journal of Marketing Research, 34, 438-455.
69. Thompson, C. J., & Haytko, D. L. (1997). Speaking of fashion: Consumers' uses of fashion discourses and the appropriation of countervailing cultural meanings. Journal of Consumer Research, 23, 15-42.
70. Thompson, C. J., & Hirschman, E. C. (1995). Understanding the socialized body: A poststructuralist analysis of consumers' self-conceptions, body images, and self-care practices. Journal of Consumer Research, 22, 139-153.
71. Thompson, C. J., Pollio, H. R., & Locander, W. B. (1994). The spoken and the unspoken: A hermeneutical approach to understanding the cultural viewpoints that underlie consumers' expressed meanings. Journal of Consumer Research, 21, 432-452.
72. Wallendorf, M., & Belk, R. W. (1989). Assessing trustworthiness in naturalistic consumer research. In E. C. Hirschman (Ed.), Interpretive consumer research (pp. 69-84). Provo, UT: Association for Consumer Research.
73. Wardlow, D. L. (1996). Introduction. In D. L. Wardlow (Ed.), Gays, lesbians, and consumer behavior: Theory, practice, and research issues in marketing (pp. 1-8). New York: Haworth Press.
74. Weeks, J. (1985). Sexuality and its discontents: Meanings, myths, and modern sexualities. London: Routledge & Kegan Paul.
75. Wilson, E. (1993). Deviancy, dress, and desire. In S. Fisher (Ed.), Negotiating at the margins: the gendered discourses of power and resistance, New Brunswick, NJ: Rutgers.