For mobile applications, branding is experience

Communications of the ACM

Volumn 48, Issue 7, 2005, Pages 61-66

  Rondeau, David B ^a  

^a InContext Enterprises ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND COMPETETION; MOBILE TECHNOLOGY; PRODUCT BRANDING; VISUAL DESIGN;

COMPETITION; COMPUTER SOFTWARE; MARKETING; PERSONAL DIGITAL ASSISTANTS; PRODUCT DESIGN; PRODUCTIVITY; USABILITY ENGINEERING; USER INTERFACES;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 21644489075     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/1070838.1070867     Document Type: Review

References (11)

1. Cockton, G. From quality in use to value in the world. In CHI '04 Extended Abstracts. ACM, NY, 2004.
2. Dubberly, H. A model of brand. Gain: AIGA Journal of Design fir the Network Economy 1, 1 (2000).
3. Dubberly, H. A model of experience. Gain: AIGA Journal of Design for the Network Economy 1, 1 (2000).
4. Hatscher, M. Branding - From the point of view of a usability and design consultant. SAP Design Guild; www.sapdesignguild.org/editions/edition6/ print_mich_hat.asp.
5. Heppner, C., Benkofske, M., and Moritz, R. Mobile Video: A Study of quality perception, In Proceedings of the Human Factors and Ergonomics Society 48th Annual Meeting, 2004.
6. Kurosu, M. and Kashimura, K. Apparent usability vs. inherent usability - Experimental analysis on the determinants of the apparent usability. In Proceedings of the Conference on Computer-Human Interaction (CHI '95). ACM, NY, 1995.
7. Martyn, A. Creating wireless value: It's time to stop waiting for a killer app, and make the most of what we have. Wireless Business and & Technology, (Sept. 2003).
8. Santello, P. Digital experience marketing. Apr. 2001; whitepapers.zdnet.co.uk/0,39025944,39036803c,00.htm.
9. Spool, J.M. Determining how design affects branding. Feb. 2002; www.uie.com/articles/design_and_branding/.
10. Spool, J.M. Branding and usability. Jan. 1998; www.uie.com/articles/ branding_usability/.
11. Tractinsky, N. Asthetics and apparent usability: Empirically assessing cultural and methodological issues. In Proceedings of the Conference on Computer-Human Interaction (CHI '97), ACM, NY, 1997.