Modeling consumer adoption of mobile shopping for fashion products in Korea

Psychology and Marketing

Volumn 26, Issue 7, 2009, Pages 669-687

  Ko, Eunju ^a   Kim, Eun Young ^b   Lee, Eun Kyung ^a  

^a Yonsei University   (South Korea)

^b Chungbuk National University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68049108288     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20294     Document Type: Article

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