Online branding strategies of UK fashion retailers

Internet Research

Volumn 19, Issue 3, 2009, Pages 348-369

  Rowley, Jennifer ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Brand management; Brands; Fashion industry; Online operations; Retailing; United Kingdom

Indexed keywords

EID: 70350212627     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240910965397     Document Type: Article

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