The role of on-line retailer brand and infomediary reputation in increasing consumer purchase intention

International Journal of Electronic Commerce

Volumn 9, Issue 3, 2005, Pages 115-127

  Chu, Wujin ^a   Choi, Beomjoon ^a,b   Song, Mee Ryoung ^a  

^a Seoul National University   (South Korea)

^b UNIVERSITY OF KANSAS   (United States)

Author keywords

Extrinsic cue; Infomediary; Manufacturer brand; On line retailer; Puchase intention

Indexed keywords

EID: 19844378115     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2005.11044336     Document Type: Article

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