The influence of brand associations on brand preference and purchase intention: An Asian perspective on brand associations

Journal of International Consumer Marketing

Volumn 14, Issue 2-3, 2002, Pages 41-71

  O’Cass, Aron ^a   Lim, Kenny ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brand association; Brand personality; Branding; Consumer behavior; Country of origin; Feelings and price perceptions

Indexed keywords

EID: 84994162382     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v14n02_03     Document Type: Article

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