A Model of adoption of digital multimedia broadcasting (DMB) service: Comparisons in Korea, Japan, and Germany

Psychology and Marketing

Volumn 25, Issue 8, 2008, Pages 806-820

  Kim, Kyung Hoon ^a   Ko, Eunju ^b   Takahashi, Ikuo ^c   Schellhase, Ralf ^d   Kim, Myung Soo ^e   Lee, Chang Han ^b  

^a Changwon National University   (South Korea)

^b Yonsei University   (South Korea)

^c KEIO UNIVERSITY   (Japan)

^d DARMSTADT UNIVERSITY OF APPLIED SCIENCES   (Germany)

^e Sunchon National University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49749128060     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20240     Document Type: Article

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