Brand equity in hospital marketing

Journal of Business Research

Volumn 61, Issue 1, 2008, Pages 75-82

  Kim, Kyung Hoon ^a   Kim, Kang Sik ^b   Kim, Dong Yul ^c   Kim, Jong Ho ^d   Kang, Suk Hou ^e  

^a Changwon National University   (South Korea)

^b Changwon Joongang Hospital   (South Korea)

^c Korean Economy and Management Development Institute   (South Korea)

^d Chosun University   (South Korea)

^e Hanyang University   (South Korea)

Author keywords

Brand equity; Customer relationship management (CRM); Hospital image; Hospital marketing; Influencing factors of brand equity

Indexed keywords

EID: 35848938312     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.05.010     Document Type: Article

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