The mind versus market share guide to brand equity

International Journal of Market Research

Volumn 47, Issue 5, 2005, Pages 525-542

  Baker, Colin ^a   Nancarrow, Clive ^b   Tinson, Julie ^c  

^a Stethos International

^b UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^c UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 25444472358     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (25)

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