Online purchase intentions: An empirical testing of a multiple-theory model

Journal of Organizational Computing and Electronic Commerce

Volumn 17, Issue 1, 2007, Pages 53-74

  Järveläinen, Jonna ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

Channel choice; Experience; Media richness theory; Online purchase intention; Social influence model; Structural equation modeling; TAM; Travel industry

Indexed keywords

EID: 34249852329     PISSN: 10919392     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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