Building customer-brand relationships in the mobile communications market: The role of brand tribalism and brand reputation

Journal of Brand Management

Volumn 18, Issue 4-5, 2011, Pages 349-366

  Jurisic, Brigita ^a,b   Azevedo, António ^b  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

^b UNIVERSITY OF MINHO   (Portugal)

Author keywords

brand attitude; brand reputation; brand satisfaction; brand tribalism; consumer brand relationship; service

Indexed keywords

EID: 78751658423     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.37     Document Type: Review

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