Destination branding input-output analysis: A method of evaluating productivity

Tourism Analysis

Volumn 14, Issue 1, 2009, Pages 65-83

  Tasci, Asli D A ^a   Denizci, Basak ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Branding input output analysis; Destination branding; IMC; Integrated marketing communication; Return on brand investment; ROBI; ROI

Indexed keywords

EID: 82955206812     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354209788970126     Document Type: Article

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