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Volumn 39, Issue 3, 2001, Pages 300-307

Destination branding in a hostile environment

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; METHODOLOGY; TOURIST DESTINATION;

EID: 0035714552     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728750103900308     Document Type: Article
Times cited : (38)

References (66)
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    • edited by J. J. Tobin. New Haven, CT: Yale University Press
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  • 22
    • 0008514822 scopus 로고
    • Revenge of the Indians; Gambling has made the once-poor Pequots rich, and other tribes are getting in on the high stakes Casino action
    • August
    • (1993) Washington Magazine
    • Eisler, K.1
  • 30
    • 0008519337 scopus 로고    scopus 로고
    • Cross-referential marketing across Walt Disney's 'world': Corporate power and the imagineering of nation and culture
    • (1998) Tourism Analysis , vol.2 , pp. 217-228
    • Hollinshead, K.1
  • 39
    • 0008517303 scopus 로고    scopus 로고
    • Statistical study for mystic coast and country
    • Unpublished manuscript
    • (1997) Marketing
  • 51
    • 0008459459 scopus 로고
    • Presto, let the magic begin
    • Privat and Gleizes
    • (1992) Newsweek , vol.119 , Issue.15 , pp. 14-15
  • 54
    • 0008431419 scopus 로고    scopus 로고
    • A small tribe of American Indians owns the most lucrative gambling Casino in the world
    • April 22
    • (1996) Forbes , pp. 176
    • Rudnitsky, H.1
  • 64
    • 84937304059 scopus 로고
    • Western concepts, Russian perspectives: Meanings of advertising in the former Soviet Union
    • (1994) Journal of Advertising , vol.23 , Issue.1 , pp. 83-95
    • Wells, L.G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.