Measuring Return on Brand Communication

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 2, Issue 4, 2002, Pages 349-358

  Schultz, Don E ^a  

^a Agora Inc   (United States)

Author keywords

financial value; long term vs short term returns; measurement methodology; ROI

Indexed keywords

EID: 84992791429     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040093     Document Type: Article

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