The appeal of integration: Managing communications in modern organisations

Marketing Intelligence & Planning

Volumn 19, Issue 6, 2001, Pages 425-431

  Cornelissen, Joep P ^a   Lock, Andrew R ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Communications; Integration; Management; Marketing communications

Indexed keywords

EID: 84986166595     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006110     Document Type: Review

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