Key success factors in bidding for hallmark sporting events

International Marketing Review

Volumn 19, Issue 3, 2002, Pages 303-322

  Westerbeek, Hans M ^a   Turner, Paul ^a   Ingerson, Lynley ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Marketing planning; Sport; Tendering

Indexed keywords

EID: 0442264927     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210430712     Document Type: Article

References (23)

1. Burns, J. and Mules, T. (1986) "A framework for analysis of major special events", in Burns, J., Hatch, J. and Mules, T. (Eds), The Adelaide Grand Prix: The Impact of a Special Event, The Centre for South Australian Economic Studies, Adelaide, pp. 5-38.
2. Crockett, S. (1994), "Tourism sport - bidding for international events", Journal of Tourism Sport, Vol.1 No. 4, pp. 11-21.
3. Ernst & Young (1992), in Catherwood, D. and Van Kirk, R. (Eds), The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards, and the PGA Tour, John Wiley & Sons, New York, NY.
4. Forecast (2001), The 11th Report of the Tourism Forecasting Council, Tourism Forecasting Council, February.
5. Getz, D. (1997), Event Management and Event Tourism, Cognizant Communication Corporation, New York, NY.
6. Getz, D. (1998), "Trends, strategies and issues in sport-event tourism", Sport Marketing Quarterly, Vol. 7 No. 2, pp. 8-13.
7. Hair, J., Anderson, R., Tatham, R. and Black, C. (1995), Multivariate Data Analysis, 4th ed., Prentice-Hall, Englewood Cliffs, NJ.
8. Hall, C. (1995), Introduction to Tourism in Australia: Impacts, Planning and Development, 2nd ed., Longman Australia, Melbourne.
9. Hamilton, L. (1997), "Sporting events and place marketing: a means for generating tourism in Victoria, Australia", Conference Proceedings, 5th Congress of the European Association for Sport Management, September.
10. Howard D. and Crompton, J. (1995), Financing Sport, Fitness Information Technology, Morgantown.
11. Ingerson, L. and Westerbeek, H. (2000), "Determining key success criteria for attracting hallmark sporting events", Pacific Tourism Review, Vol 3 No. 4. pp. 239-53.
12. Jackson, I. (1995), An Introduction to Tourism, Hospitality Press, Melbourne.
13. Kotler, P., Haider, D. and Rein, I. (1993), Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations, Maxwell Macmillan International, New York, NY.
14. Law, C. (1993), Urban Tourism: Attracting Visitors to Large Cities, Mansell Publishing Ltd, New York, NY.
15. McGeoch, R. and Korporaal, G. (1995), The Bid: Australia's Greatest Marketing Coup, Mandarin, Melbourne.
16. Moutinho, L. and Witt, S. (1994), Tourism Marketing and Management Handbook, Prentice-Hall, New York, NY.
17. Mules, T. and Faulkner, B. (1996), "An economic perspective on special events", Tourism Economics, Vol. 2 No. 2. pp. 107-17.
18. NIEIR (1997), "The economic role of Australian cities", National Economic Review, No. 37. pp. 8-36.
19. Payne, A. and Holt, S. (1999), "A review of the 'value' literature and implications for relationship marketing", Australasian Marketing Journal, Vol. 7 No. 1, pp. 41-51.
20. Sport Business (2001), "Editorial", Sport Business, Vol. 55, p. 50.
21. Swart, K. (1999), "Strategic planning - implications for the bidding of sport events in South Africa", Journal of Sport Tourism, Vol. 5 No. 2, available at: www.mcb.co.uk/journals/jst/ vol5no2/vol5no2.htm
22. Syme, G.J., Shaw, B.J., Fenton, D.M. and Mueller, W.S. (Eds) (1989), The Planning and Evaluation of Hallmark Events, Avebury, Brookfield, VT.
23. Tabachnick, B. and Fidell, L. (1996), Using Multivariate Statistics, 3rd ed., HarperCollins College Publishers, New York, NY.