Integrated marketing communication: From tactics to strategy

Corporate Communications

Volumn 11, Issue 1, 2006, Pages 23-33

  Holm, Olof ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Competitive strategy; Marketing communications; Marketing strategy; Sweden

Indexed keywords

EID: 33644531954     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280610643525     Document Type: Article

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