Measuring customer-based restaurant brand equity: Investigating the relationship between brand equity and firms' performance

Cornell Hotel and Restaurant Administration Quarterly

Volumn 45, Issue 2, 2004, Pages 115-131

  Kim, Woo Gon ^a   Kim, Hong Bumm ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Sejong University   (South Korea)

Author keywords

Brand equity; Brand image; Brand loyalty; Firms' performance

Indexed keywords

EID: 2342422585     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/0010880404264507     Document Type: Article

References (0)