Branding the nation: What is being branded?

Journal of Vacation Marketing

Volumn 12, Issue 1, 2006, Pages 5-14

  Fan, Ying ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

country branding; country of origin effect; nation branding; place marketing; productcountry image

Indexed keywords

EID: 79959264407     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766706056633     Document Type: Article

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