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Journal of Advertising Research
Volumn 40, Issue 6, 2000, Pages 136-144
Better measurement and management of brand value
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EID: 33644997309     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-6-136-144     Document Type: Article
Times cited : (28)
References (4)
  • 2
    • 0002203858 scopus 로고
    • Managing Brand Equity
    • Farquhar, Peter H. "Managing Brand Equity." Marketing Research 1, 3 (1989): 24-33.
    • (1989) Marketing Research , vol.1 , Issue.3 , pp. 24-33
    • Farquhar, P.H.1
  • 3
    • 0003131494 scopus 로고
    • The Myth of Declining Brand Loyalty
    • Johnson, Tod. "The Myth of Declining Brand Loyalty." Journal of Advertising Research 24, 1 (1984): 9-17.
    • (1984) Journal of Advertising Research , vol.24 , Issue.1 , pp. 9-17
    • Johnson, T.1
  • 4
    • 85037479981 scopus 로고
    • Chicago, IL, March 3
    • _. PMAA Conference, Chicago, IL, March 3, 1992.
    • (1992) PMAA Conference

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.